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    <loc>http://www.thisismystuff.net/portfolio</loc>
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    <lastmod>2025-09-27</lastmod>
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      <image:title>My Stuff - Censorship - Webber Wentzel</image:title>
      <image:caption>The Mail &amp; Guardian newspaper was forced to censor an article about government official Mac Maharaj’s involvement in corrupt activities. After some fierce wrangling from their law firm Webber Wentzel, they ran it in full in the next edition. They also ran a new story about the legal battle. However, Maharaj’s name was still blacked out in the new story. Webber Wentzel’s ad beneath the article contained a key, cheekily revealing it. The ad became a demonstration of their role in defending the newspaper against censorship. Credit: Art Director/Creative Director Gold Eagle / Silver Loerie</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1691433528703-CVFTG5SM3U20LCW9VIX5/Trackers+elements-01-01.png</image:loc>
      <image:title>My Stuff</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1691508316892-K2VOSKSNHXCFNBPH11ZA/Screenshot+2023-08-08+at+01.30.03.png</image:loc>
      <image:title>My Stuff - Qhubeka Custom Pro Cycling Shoes</image:title>
      <image:caption>Designed for TeamDiData’s professional cyclists. The Zulu pattern symbolises unity and partnership. The colour black for upliftment, white is for health &amp; green happiness; the design symbolises The Pro Team &amp; Qhubeka’s shared slogan of #BicyclesChangeLives.</image:caption>
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      <image:title>My Stuff - Hi</image:title>
      <image:caption>Welcome to THIS IS MY STUFF. Here you'll find some of my favourite stuff I've been fortunate enough to make in my career. Advertising has morphed a lot since I started but one thing hasn't changed, and that is the power of the idea. Ideas allow us to tell stories and stories connect people.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1710366587911-6RKP5F391IZQBHFRUHFZ/image-asset.png</image:loc>
      <image:title>My Stuff - REYKA S2</image:title>
      <image:caption>The second season of Reyka</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1710376665256-NMQW21QIYBDP7HUAJNUU/image-asset.octet-stream</image:loc>
      <image:title>My Stuff</image:title>
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      <image:title>My Stuff</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1691453046062-3KYNKSFVB5HIJUFMSEI0/Qhubeka+rebrand.png</image:loc>
      <image:title>My Stuff - Qhubeka Rebrand</image:title>
      <image:caption>Almost 10 years after designing the first Qhubeka identity, I was tasked with refreshing the whole brand. The charity was now on the world stage and partnering with large global brands like Mercedes-Benz. It was time for their image and the way they communicate to start being on same the level as their partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1440059013362-C4J2TU920SKBN2PIQD18/PurityBOYCOTTER.jpg</image:loc>
      <image:title>My Stuff - Purity Posters</image:title>
      <image:caption>Purity needed some print work for their Fourth Food range that helps babies transition to solid food. The usual happy baby photography was not just tired but also unrealistic to what really happens at feeding time. Superhero-like nemesis characters where closer to reality when it came to feeding your little person. Mom's and dad's now had a campaign that they could relate to that not only broke the staid mould of baby food advertising, it gave them courage to try another meal-time-mission. Credit:  Art Director (illustrated by Anton Kannemeyer) A Campaign Gold Eagle Print Award.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1691504752782-Q6CVIQCS7EBRO47D5J9Q/Peak-01.png</image:loc>
      <image:title>My Stuff - PEAK</image:title>
      <image:caption>PEAK is a documentary about Africa’s first World Tour Cycling team. It was produced and edited in full lockdown in 2020. PEAK tells the story of this unique and purpose-lead team, from its ambitious beginnings and Davidian early successes, to its gutsy fight to perform in the world’s toughest bicycle races. Credit: Designer / Co-Director (with the help of very talented people) Full collateral from title logo design to trailer and posters to market the doccie.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1710365975914-01L8BSAZ2YQQ08GWEW7W/image.jpg</image:loc>
      <image:title>My Stuff - REYKA</image:title>
      <image:caption>Reyka Series launch &amp; season 2 - An 8 episode crime drama series. Full go-to-market campaign from title design to trailers and interviews, the making of, behind the scenes and digital &amp; social content.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1758199509109-MJ22LLN114LX8GELOY8I/image-asset.jpeg</image:loc>
      <image:title>My Stuff - VW Women's Football</image:title>
      <image:caption>Moving Women’s football Forward is VW’s slogan for their partnership with women’s football at SAFA. Being involved in all parts of women and girls football development, they wanted an inclusive call for support as Banyana Banyana embarked on their WAFCON campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1710375122610-JAO3YDJ3REK1O20ZW3DW/Untitled-5.jpg</image:loc>
      <image:title>My Stuff</image:title>
      <image:caption>Key art and marketing collateral for shows including: Netflix’s Blood and Water, The Brave Ones and iNumber Number. Series and show marketing spanned a range of genres from documentaries, reality and dramas to true crime.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1710371626483-E3CMVHQ80P7G8NT8Z767/SA20.jpg</image:loc>
      <image:title>My Stuff - SA20 League &amp; Tournament Launch</image:title>
      <image:caption>Launching South Africa’s T20 Cricket tournament was driven by a clear objective to get fans in the stands. We created a campaign that was about breaking the stereotype of boring cricket and the same old fan experience. This was where the best cricket meets a music concert and everyone wanted to be there. It was a fully integrated campaign from launch film to daily content being created for social platforms and tournament match updates.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1440103828518-UU7CCLUKB71Q7SIWMJ93/image-asset.jpeg</image:loc>
      <image:title>My Stuff - Radio. Magnum</image:title>
      <image:caption>Some of my of my favourite radio - not yet flighted. From a straight promo request on the brief, this campaign was pushed to be much more brand focused while not loosing the FMCG need to have a promotional call to action. Credit: ECD / co-writer</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1440058704266-JIZPX81TCUDUGWWUYI28/image-asset.jpeg</image:loc>
      <image:title>My Stuff - Geronimo radio</image:title>
      <image:caption>Imagine your parents having sex, you might have to if you don't have a Geronimo Condom. Geared towards a younger market, Geronimo Condoms went where no-one dares to go, your parents doing well, what they did to become parents. This campaign picked up 2 D&amp;AD Yellow pencils. (One for writing which must be credited squarely to Jenny Glover). It also got Gold at Cannes, narrowly missing Grand Prix and a Bronze Pencil at One Show, oh and a Bronze Loerie. Credit: Art Director / Creative Director</image:caption>
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      <image:title>My Stuff - Nedbank - Wishing</image:title>
      <image:caption>One of a couple of brand films made to rejuvenate the bank's positioning and challenge all to 'make things happen'. John Kani as a patron for the arts and Green Trust, provokes us to think about how we consider and interact with the environment. Credit: Creative Director / Art Director</image:caption>
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      <image:title>My Stuff - SFLL Colour Your Pledge</image:title>
      <image:caption>Surgeons for little lives is a brand new non-profit organisation created by the paediatric surgeons at Baragwaneth hospital. Their mission while saving little lives, is to help make the recovery of these burn and trauma patients better and in turn help the healing process. Four main projects were identified for fund raising, a lactation unit, over-night facilities for parents, a rehabilitative play area and an outpatient clinic. We sent business leaders and influencers a pack that would introduce them to the Surgeons for Little Lives brand and mission. Inside was a syringe that was in fact a fully functional crayon. Accompanying the ‘crayringe’ was a pledge colouring in book. The book explained the four causes and urged the executive to colour in the cause they wished to pledge towards. Credit: Executive Creative Director</image:caption>
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      <image:title>My Stuff - NANDOS Party</image:title>
      <image:caption>Nando's is known for their whit and satirical social commentary, not least their amazing flame grilled chicken. When they wanted a new campaign around the same time as South Africa's 2004 national elections, the idea (after some long nights) was a risky no-brainer. Wish I'd known then what I do now on making an entry video. Credit: Creative Director / Art Director</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1439925255696-M3EXDQXW9SBK3JY49I07/image-asset.jpeg</image:loc>
      <image:title>My Stuff - Grey Worldwide Credentials Film</image:title>
      <image:caption>Sometimes the the most important client is yourself. This little creds film helped change current and prospective client's minds of the Grey Worldwide Brand in Johannesburg. It also picked us up a Gold Loerie. Credit: Creative Director / Art Director</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1439929150203-PHGNS0BDW1Q1E4M65VP1/Merc.+Green+Emissions-Living+Wall.jpg</image:loc>
      <image:title>My Stuff - BlueEFFCIENCY  Mercedes-Benz</image:title>
      <image:caption>BlueEFFICIENCY is the ultra-low emission engine technology developed by Mercedes-Benz. To raise awareness of this technology, and their quest to eliminate emissions altogether, we integrated vinyl wraps into existing living walls. So instead of engine fumes, plants grew from the cars’ exhaust pipes, demonstrating BlueEFFICIENCY’s environmentally-friendly emission levels. Credit: Creative Director</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1440068211392-6AT4ZZDYJWZBD06UIXGA/image-asset.jpeg</image:loc>
      <image:title>My Stuff - Night View Assist Mercedes-Benz</image:title>
      <image:caption>Mercedes-Benz's Night View Assist is a feature that can only be experienced in the dark, so many people had no idea of how it this amazing safety feature worked. Using filmed 3D and Dolby Surround Sound in cinemas, we created a test drive especially for the dark. This was South Africa's first filmed 3D commercial. Credit: Creative Director / Art Director    </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1440058599205-5B4HA5HWE19MGASKZ1PT/image-asset.jpeg</image:loc>
      <image:title>My Stuff - Blind Spot Assist Mercedes-Benz</image:title>
      <image:caption>The Triangle Knows. To demonstrate the blind spot technology available in the C-Class range, we literally put a mirror on the billboard. Passing cars triggered a motion sensor on the side of the road that activated the mirrors warning triangle. Credit: Creative Director Cannes Lion - Bronze, Outdoor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55c7a23ee4b06f2f79ab5229/1440071659650-R6A2O8P3QN8DBC23ZR4A/image-asset.jpeg</image:loc>
      <image:title>My Stuff - Soweto All Stars</image:title>
      <image:caption>As part of their corporate and social investment, Sasol sponsors future legends through the under-23 national side and other grassroots development programmes. This story is set in the heart of Soweto in the 1960s/70s. It answers the question ‘what would have happened had some of our South African football legends played together?’ It features these legendary players as kids, long before they became famous and they could escape from their daily chores to play a game at an old stadium. Credit: Art Director D&amp;AD Wood Pencil / In Book</image:caption>
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    <lastmod>2023-08-07</lastmod>
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    <loc>http://www.thisismystuff.net/about</loc>
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    <lastmod>2024-06-04</lastmod>
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      <image:title>Hi</image:title>
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